Welcome to The Bot Lab!

Several years ago, Ultracool (formally known as), was founded by a serial entrepreneur who believed in the power of conversation – to build relationships and to provide customers with what they wanted when they wanted it. At the time, Eliav Cohen had been using Drift to manage bookings for his hot air balloon company. It was here he discovered that he could automate a big portion of his funnel – from the point a user touched his site through to payment – all through Drift. Not only that, but his sales were through the roof. Drift was driving more than just conversations. 

Astounded by Drift’s superpowers, he quickly became a Drift certified partner and founded Ultracool with the goal of helping other companies achieve the same results he’d experienced on Drift.

Hundreds of bot builds and a team later, Ultracool has grown up! Today, we’re excited to introduce you to The Bot Lab, an innovative space where we help CMOs and Marketing leaders leverage the power of conversational marketing to build all-star bots that actually convert.   

Have some big goals? Great! Whatever your industry, we’ll help you increase conversations, demos booked and accelerate sales.

Our menu of offerings is tailored to your needs, from Conversational Marketing Strategy to Done-for-you builds to Done-with-you coaching, and more. Although we’re Drift superusers and were recently named Drift’s Partner of the Year, we also work across a host of chatbot platforms.

Whatever the platform, we can help.

We invite you to put on your safety goggles and experience our new look and feel for yourself. You’ll even find some fresh new bots.

We hope you enjoy and look forward to making bot magic with you!

Experience Our Bot Now!