4 Best-kept Drift Secrets That Will Help You Optimize Conversions in 2021

Picture this. You visit a website and the first thing you see is a box pop up in the lower right of your screen greeting you with a generic, circa 1990 department store, “Hi! How can I help you today?” How would you describe the experience? Because I’m pretty sure engaged, personal, and understood aren’t words that come to mind. …

Amazon Alexa Feature – Conversational Selling Tips: A Pro’s Perspective

Our co-founder, Eliav, Cohen, was featured in an exclusive Amazon Alexa blog this week – Conversational Selling: The new way to boost sales. Check out a teaser below. Conversational Selling Tips: A Pro’s Perspective Eliav Cohen, founder of conversational marketing agency The Bot Lab offers some of his key conversational selling tips for businesses to consider. Set chatbot expectations from the start …

Welcome to The Bot Lab!

Several years ago, Ultracool (formally known as), was founded by a serial entrepreneur who believed in the power of conversation – to build relationships and to provide customers with what they wanted when they wanted it. At the time, Eliav Cohen had been using Drift to manage bookings for his hot air balloon company. It was here he discovered that …

New Drift Studio Recording

Our co-founder, Eliav Cohen had the pleasure of hitting the Drift studio to record this week. Check out what he has to say about driving conversion in your bot through context.

Playbook Optimization

Looking for best practices around account-based marketing during COVID? Check out the below for our best tips… Corona fixes to your Drift Instances! We are all working from home… These are changes you need to make to your Drift instance this week. Super important! There are some advantages and disadvantages as it pertains to demand gen. There are fixes you’ll …

Drift insider course – Strategic Bot Building

We had the pleasure of visiting the Drift HQ to record a Drift Insider Course on Strategic Bot Building. In this class, we explain how to build out your Drift account to achieve the highest results. From openers to bot flow to brand, we cover the gamut.  Tune in Here…

BBC Launches Chatbot To Help Solve One Of The World’s Most Pressing Issues

BBC launches a chatbot to aide in educating and creating awareness surrounding climate change – a prevalent example of chatbots creeping across the chasm towards mainstream adoption. Seeing a major player such as BBC continue to adopt the technology to assist in solving a major issue involving multiple stakeholders marks a positive indicator for the technology and one that doesn’t …

Leveling Up Your Chatbot: How to Go from 2% to 30% Engagement Through Context & Personalization

The secret to getting 15, 20, 30, or even 40% bot engagement is all about personalization and context. While this may sound simple, many companies still miss the boat on the basics, losing out on huge opportunities to streamline lead qualification, improve customer experience, and ultimately increase conversion rates. Used correctly, conversational marketing replicates the in-person “human” sales experience that is …

Meet Drift’s Top 12 Conversational Marketing Partners Of 2019

A few weeks ago I had the exciting privilege of announcing the Top 50 Conversational Marketers of 2019 on stage at HYPERGROWTH San Francisco. As part of that list, we highlighted some of our extraordinary Drift Partners. Since its inception in 2018, the Drift Partner Program has grown to over 300 organizations from around the world, supporting companies from all industries with their lead generation …