Picture this. You visit a website and the first thing you see is a box pop up in the lower right of your screen greeting you with a generic, circa 1990 department store, “Hi! How can I help you today?”
How would you describe the experience? Because I’m pretty sure engaged, personal, and understood aren’t words that come to mind.
Here’s my next question. Why should your customers feel any different when they visit your website and are greeted with a similar (if not the exact same) message? Sure, this may be a standard opener, but in reality, it only results in successful conversions for about 1-3% of engagements.