Services

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Have some big goals? We help CMOs and Marketing leaders increase conversations, demos booked and accelerate sales, leveraging the power of conversational marketing. That’s right, bots are back in style.

From Done-for-you builds to Done-with-you coaching, we work with B2B and B2C brands.

Although we’re Drift superusers, we work across a host of chatbot platforms.

Whatever the platform, we can help.

We recognize organizations have varying levels of support dedicated to their conversational marketing strategy & chatbots. We flex to your needs, offering services that accommodate each situation, from light coaching through to heavy lifting and building.  

Book a Chat

Services

Image

Have some big goals? We help CMOs and Marketing leaders increase conversations, demos booked and accelerate sales, leveraging the power of conversational marketing. That’s right, bots are back in style.

From Done-for-you builds to Done-with-you coaching, we work with B2B and B2C brands.

Although we’re Drift superusers, we work across a host of chatbot platforms.

Whatever the platform, we can help.

We recognize organizations have varying levels of support dedicated to their conversational marketing strategy & chatbots. We flex to your needs, offering services that accommodate each situation, from light coaching through to heavy lifting and building.  

Book a Chat

Platform-agnostic Offerings

Conversational Marketing Strategy: Assessing your marketing funnel, identifying key opportunities to integrate conversational marketing & delivering recommendations.

Designed for you Bots: Creating your full bot, including recommended openers, flow & design, UX, copy and branding. This includes inbound bots, outbound bots, advertising bots and more. Think of it as a bot ecosystem.

Advanced Bot Sales Training: Training your sales team on how to effectively sell in a chatbot (note: it’s different than over the phone or in-person!), how to leverage Drift video to engage, how to shorten your sales cycles and how to fully harness the power of Drift in the sales process.

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Drift-specific Offerings

Done-for-you

Drift System Build: Are you new to Drift and looking for support to build it out? From set-up to design, to branding, to building, to go live, this is the full meal deal.

Drift System 3X Upgrade: Are you an existing Drift user looking for support in leveling up your bots? From re-design to re-flow, this solution was made for you.

Ongoing Drift Bot Optimization:Just looking to optimize and maintain your playbooks over time? This solution includes updating your bots to align with your campaign calendar and brand/UX shifts, KPI reporting, routing changes and general troubleshooting.

Book a Chat

Done-with-you

The Drift Masterclass UncutAre you an existing or new Drift user looking to unleash the full power of Drift? Do you also have time to invest in building & learning the ropes? This is the perfect solution. Key course takeaways include:

  • Learn how to craft your conversational marketing strategy
  • Learn how to build four types of bots that convert
  • Learn the ins and outs of Drift
Learn More

Platform-agnostic Offerings

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Conversational Marketing Strategy: Assessing your marketing funnel, identifying key opportunities to integrate conversational marketing & delivering recommendations.

Designed for you Bots: Creating your full bot, including recommended openers, flow & design, UX, copy and branding. This includes inbound bots, outbound bots, advertising bots and more. Think of it as a bot ecosystem.

Advanced Bot Sales Training: Training your sales team on how to effectively sell in a chatbot (note: it’s different than over the phone or in-person!), how to leverage Drift video to engage, how to shorten your sales cycles and how to fully harness the power of Drift in the sales process.

Drift-specific Offerings

Image

Done-for-you

Drift System Build: Are you new to Drift and looking for support to build it out? From set-up to design, to branding, to building, to go live, this is the full meal deal.

Drift System 3X Upgrade: Are you an existing Drift user looking for support in leveling up your bots? From re-design to re-flow, this solution was made for you.

Ongoing Drift Bot Optimization:Just looking to optimize and maintain your playbooks over time? This solution includes updating your bots to align with your campaign calendar and brand/UX shifts, KPI reporting, routing changes and general troubleshooting.

Book a Chat

Done-with-you

The Drift Masterclass UncutAre you an existing or new Drift user looking to unleash the full power of Drift? Do you also have time to invest in building & learning the ropes? This is the perfect solution. Key course takeaways include:

  • Learn how to craft your conversational marketing strategy
  • Learn how to build four types of bots that convert
  • Learn the ins and outs of Drift
Learn More
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Agency Partnerships

Interested in sub-contracting our services, referral partnerships, or white labelling? Book a meeting with us below.

Agency Partnerships

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Interested in sub-contracting our services, referral partnerships, or white labelling? Book a meeting with us below.

Book a Chat
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So, what is a chatbot conversation worth? Let’s crunch the numbers using an example.

Example: The value of a client is $7,500. You have a 20% close rate. That means a demo is worth $1,500.

Assume it takes 20 chat conversations to book a demo. That means each chat is worth $75.

Now assume a full-nuts to bolts conversational marketing strategy & roll-out – that’s right, all the bells and whistles from ungated content, to personalization to true ABM (account based marketing – link to video?).

If the above holds true, we normally see conversations triple – i.e. 300 conversations becomes 900 conversations. That’s $45k of additional revenue! If your average customer is worth more than $7,500 (e.g. $50k - $100k), I’m pretty sure you can do the math. It’ll make your CFO, CRO (or whatever you’re calling the person in charge of revenue right now) do cartwheels.

On top of this, you can expect to reduce your sales cycles, create an accessible and enjoyable prospect experience, and a scalable conversational marketing system that unleashes the full power of your funnel.

Now THAT’s chemistry.

Have we successfully confused you? If so, check out some real client stats here.

See Recent Results
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So, what is a chatbot conversation worth? Let’s crunch the numbers using an example.

Example: The value of a client is $7,500. You have a 20% close rate. That means a demo is worth $1,500.

Assume it takes 20 chat conversations to book a demo. That means each chat is worth $75.

Now assume a full-nuts to bolts conversational marketing strategy & roll-out – that’s right, all the bells and whistles from ungated content, to personalization to true ABM (account based marketing – link to video?).

If the above holds true, we normally see conversations triple – i.e. 300 conversations becomes 900 conversations. That’s $45k of additional revenue! If your average customer is worth more than $7,500 (e.g. $50k - $100k), I’m pretty sure you can do the math. It’ll make your CFO, CRO (or whatever you’re calling the person in charge of revenue right now) do cartwheels.

On top of this, you can expect to reduce your sales cycles, create an accessible and enjoyable prospect experience, and a scalable conversational marketing system that unleashes the full power of your funnel.

Now THAT’s chemistry.

Have we successfully confused you? If so, check out some real client stats here.

See Recent Results

What’s it like to work with The Bot Lab?

Hear from Marketing Manager, Cyrus Norton, on how they drove massive results in both sales opportunities and lead generation through partnering with The Bot Lab.


 
 

What’s it like to work with The Bot Lab?

Hear from Marketing Manager, Cyrus Norton, on how they drove massive results in both sales opportunities and lead generation through partnering with The Bot Lab.


Experience a contextual bot for yourself or book a chat with us.


Experience a contextual bot for yourself or book a chat with us.